Direct Mortgage Loan Company is a private lender specializing in fixed-rate, bridge financing for real estate developers and investors in Philadelphia and the surrounding areas.

We lend on land, rehab projects and new construction, on single-family, multifamily, mixed-use and commercial - pretty much any scenario where the funds can be collateralized by real estate and used for business/investment purposes. We look for ways to make difficult transactions work, while at the same time making good, sound loans.

Speed and Ease of Capital

At Direct, there is no middle man. Our operation is built for ease and speed. We save you time at all phases of the process, which saves you energy at all phases of the project, which saves you money at all phases of the investment. We use simple documents. We have fast underwriting. We’re flexible and creative. Most importantly, we are honest and fair. We operate a smooth and clean operation with total transparency. There are no hidden charges or prepayment penalties.

Our Philosophy

We are a true “relationship lender.” We meet every client in person and inspect every property we finance. After a one-time due diligence our transactions are based on the existing relationship. We pride ourselves on our excellent communication and customer service. Our clients return to us again and again because we help them grow their business and their wealth. Our philosophy is simple: our success depends on our clients’ success.


Our Story

The owners have decades of experience in all aspects of Philadelphia real estate. President and managing partner, Jared E. Pontz is an active investor, and has developed a range of single, mixed-use and multifamily projects. Founding partner Robert (Bob) Elfant is also a founder of Elfant Wissahickon Realtors. Together they own and operate Elfant Pontz Properties, a property management and development company responsible for over 600 rental units in Northwest Philadelphia. Read more about our team here.

10 Things To Consider

Navigating the world of private lending can be tough. Not all private lenders are upfront and not all of them will come through. These are the ten most important things to consider when choosing a private lender.

1. What is the lender’s reputation?

We pride ourselves on our reputation and the longstanding relationships we have with our clients. The partners of Direct have a combined 50+ years in the Philadelphia real estate business in various capacities including brokerage, property management, investment, development, financing, and title. Read just a few of our reviews here.

2. Are you dealing directly with the decision makers?

At Direct, the owners take a very active role in the day-to-day operation. We make all of the decisions and service our own loans. The speed and fluidity of the transaction often depends on it. 

3. Is the lender in control of their own funds or are they acting on another’s behalf?

At Direct, there is no middleman. We are in total control of our own funds.

4. Will the lender provide you with a written loan proposal?

We provide a transparent loan proposal in writing and in advance to allow for questions prior to closing and to ensure that there are no surprises.

5. Are they consistent?

Watch out for inconsistencies from a potential lender. The Direct track record is proven, and because of this our customers come back again and again. 

6. Is there a prepayment penalty?

At Direct, there is no prepayment penalty.

7. Is there a back end fee?

Some lenders charge a fee up front and another fee upon payoff.  At Direct, there is no back end fee.

8. What are the extra charges? Is there a fee for legal, document preparation, appraisal, etc…?

We do not charge any fee for legal, document preparation. We do not require an appraisal for loans under $500,000. We charge a flat placement fee at the time of the loan. 

9. How is the interest on your loan calculated, especially during the construction period?

We calculate interest based only on the funds outstanding at the time a payment is due. Construction is funded in arrears so you are not paying interest on the total amount for the duration of the loan. We do not require an interest reserve (which saves the borrower up front cash).

10. Is there an application fee?

At Direct, there is no fee to apply.

Multi Family and Mixed Use

Multi Family and Mixed Use

Single Family  *No owner occupied residential

Single Family
*No owner occupied residential



Vacant Land

Vacant Land